Instagram has evolved into one of the most popular digital marketing tools for brands and businesses. With more than 200 million people using the app, Instagram has finally announced the rollout out an analytics suite for marketers to help empower brands and creativity. In an announcement last week Instagram told users that the rollout comes as a response to brands seeking more insight into how people engage and respond to their photos and videos.

Here are three main areas where the new Instagram analytics will provide value to brands:

1. Account insights

Now brands will be able to login and see a summary of data including impressions, reach and engagement on unpaid posts. In addition to these numbers, the analytics dashboard provides users with age, gender and location demographics as well as the ability to easily view a profile summary including how many posts and followers their brand has.

2. Ad insights

This dashboard delivers analytics for paid ad campaigns. These numbers are similar to those provided through the account insights data but they’re drilled down to observe the performance of individual advertisements. Advertisers can also track budget and reach of each photo ad.

3. Ad staging

Advertisers and marketers can add this tool to their desktop, allowing creative teams to create, preview, save and collaborate on Instagram ad campaigns.

Instagram hopes that these analytics tools will allow brand marketers to better understand their audiences and post better content at better times for their audiences.

To view the official announcement and preview the dashboard layout, click here. If you’re looking for help with your brands social media, feel free to complete the form below for a free assessment.