Too many people think business cards are a thing of the past, but we see some really innovative and clever business card designs come through our doors. A memorable business card can help you lure clients, or create lasting business connections. You might remember that a while back we wrote about the value of a business card. Since then, we’ve found that more and more of our customers are using business cards as opportunities to show off good design and unique branding. Trends are moving toward increasingly well-designed cards that resist the standard 3.5 x 2 inch design and opt for something clever.
Business cards give companies the opportunity to highlight the culture of their business. A customized, uniquely designed card delivers specific messaging to the recipient. For example, we had a new client come in a few weeks ago, who had just started his own Web development company with a friend. They had ordered business cards in the shape of waffles, playing off the name of their company. The cards were square cut, a little bit humorous, and something I had never seen before. I knew nothing about this client or his company, but his business cards told me that this Web development company was hip, enterprising and fun.
We’ve included some clever business cards posted on our Pinterest page. We hope these unique designs spark some creativity, helping you take your card from a drab piece of cardstock to a pocket-sized work of art.
Are you ready for a business card redesign? We have a team of qualified design, print and marketing consultants who can help you and your team create original business cards. Not only that, our HP Indigo presses can print on almost any substrate, using metallic, white or full-color inks. Contact us today for more information.