Bill Cosby once said, “men and women belong to different species, and communications between them is still in its infancy.”

If Bill Cosby is right, then individuals, brands and businesses should look for improved ways of marketing to a mixed-gender demographic. The infographic below, from our friends at Ruby Media Corporation, presents some great insights on where each group night be hanging out online, and what they’re looking for. Some findings may confirm your instincts while others will surprise you.

For example, studies show that men seem to resonate most with online ads about things like cars, sports and action, but did you know that men say they use social media mainly for business and dating? This may indicate that you should be using different messaging in your online ads and your social posts to optimize the reaction you get from men.

According to studies, women use social media for interacting with brands more than they do to enhance their business or romantic prospects. They are on Facebook for photos and videos, sharing, entertainment and to learn about ways to help others.

Understanding gender differences will improve your marketing. Knowing your audience’s motives and patterns when it comes to using social media and their mobile devices should influence the way you create and deliver your messaging.

So take a look at the infographic below, and see if you can glean any tips that will help you improve your business or marketing efforts.

Have a great weekend.

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