At Alexander’s, we’re working on improving and building our content creation toolbox with more online video marketing. We’ve found online video to be one of the most successful elements of our client’s marketing plans, so it’s no surprise that in today’s digital world, video marketing provides higher audience engagement than any other medium.

Our friends at Prestige Marketing have done a great job of curating some helpful video marketing statistics, showing us that video content can be one of the most powerful elements to include in your marketing mix.

The infographic below highlights some of the telling statistics like:

• Embedded video content can increase website traffic up to 55%
• Website posts with embedded video draw 3x more inbound links
• By 2016, online video will be the largest single generator of consumer internet traffic worldwide.

If you’re not using video as part of your marketing mix, let us know. We’re here to help you and your business create effective cross-media marketing solutions.

And since we’re getting excited for the upcoming olympic games, we’re sharing one of our favorite commercials. Enjoy the infographic, the video and have a great weekend.