Pinterest metrics marketers should consider tracking

Today we’re sharing an infographic from Banderati and ShareRoot about Pinterest metrics. In the past few years marketers and brands have realized that Pinterest has power far beyond sharing DIY tutorials and recipes. Marketers who’ve utilized Pinterest and built an online presence for their company or brand, have found the platform to be an extremely successful marketing tool. Of course, Pinterest may be a better platform for brands selling products not services, but all marketers should know that Pinterest involves much more than just pinning and following. With 1 in 4 social media consumers preferring Pinterest, tracking data on the site could lead to better brand awareness, and augmented profits for you and your brand.

Take a look at this infographic to see what elements of Pinterest you should be measuring. Have a great weekend.