Last minute shopping: a wonderful holiday tradition that millions of Americans observe each year. Most of these shoppers begin their desperate search mere hours before the holiday begins. As they struggle to come up with gift ideas they turn to the internet to show them what to buy, but the array of gifts online is so broad that last minute searches are hastily abandoned as time runs shorter and shorter. They are too frustrated to think of great gift ideas, they wish someone would just tell them what to buy. Here is where you can help.

Research shows that print advertising in newspapers and magazines is a reliable source of gift ideas for last minute shoppers. While there are far more gift options online, print advertising can be crafted to show your audience the one perfect gift that they’re looking for. Your ad just might be their Christmas miracle.

Refer to this infographic for more information about the efficacy of print advertising. It’s our gift to you. We hope you like it. Merry Christmas!