In order to catch peoples attention, your brand needs to be in multiple places at once. In addition to your social media profiles, website, blog; you need prolific print advertising.
Print advertising appeals to people who may not come across your brand online. In order to be seen by the maximum amount of people possible, you must strategize where and when you place your advertisements.
Where?
Studies show that the most effective print advertisements are in-store displays. Advertising new products, discounts and sales events in your store successfully convert browsers into buyers. In-store advertisements give people a reason to make a purchase.
Bahama Bucks understands the value of in-store advertisements, which is why they enlisted us to create vinyl posters for over 70 locations.
These posters will be on display outside, and waiting to greet customers once they step through the door.
When?
The best time to begin a print advertising campaign is at the start of something new. Bahama Bucks are releasing several new flavors that are exclusive to the Fall season. By getting the word out on their pumpkin spice shaved ice, they are creating a demand that will likely grow as the years go by.
What questions do you have about print advertising? Let us know, and let us be your partner on any upcoming print projects.
