We live in an increasingly digital world where print has the potential to stand out from all the clutter of digital messaging. Print can send a unique message to your target audience or prospects that you just can’t accomplish with a digital marketing piece. But even if you choose to use printed materials as part of your marketing or advertising efforts, you won’t want to forget that the substrate matters just as much as the shape, color or quality of the overall piece.
At Alexander’s, we specialize in printing on a wide variety of substrates like wood, plastics, 4-layer thick paper, fabric, and even items like golf balls (watch the video). Below, we’ve listed a few advantages to using substrates that most would deem a little unusual.
Plastic
Lots of gyms, restaurants or fundraising groups come to us to print loyalty, coupon or membership cards. Today, print technology allows us to offer variable data printing on plastic. This means we can print unique barcodes or numbers on individual cards, allowing you to track your plastic cards after they’ve been distributed to customers.
We also love to see business cards, wedding invites or other fun marketing collateral printed on plastic. Plastic offers an added element of durability and memorability that you just can get with a piece of white paper.
Wood
Sometimes a thin piece of paper doesn’t capture the essence of your design or purpose. Using a strong material like wood provides a more industrial, earth-friendly design offering. We’ve had clients who print on wood and then use the wood to construct other things. Using our flatbed printer we can print on wood pieces measuring up to 8 ft in length, making this printing option great for photo enlargements or art installations. If you’re looking for wood veneer invitations or flyers, our HP Indigo presses will do the job best.
Fabric
Sometimes the most effective way to send a message is to wear it. Printing on fabric, specifically t-shirts, is popular among our clients. Distributing t-shirts with your printed message or logo ensures visibility, which translates into free advertising for your business, organization, or event. When your friends, family, colleagues, or customers wear your message, they’re essentially wearing your brand. We also see clients printing on regular fabric that they then use to create everything from quilts to clothing.
If you’re next project goes beyond paper, we’d love to help you bring it to life.
