Today we’d like to highlight one of our more fun products: custom stickers. A lot of our clients come to us for total brand solutions, meaning we help them with brand strategy and production of all their collateral materials. When we start discussing some of the smaller marketing items, like stickers, we have a lot of fun with design and creativity.

We can do small stickers that act as labels, bumper stickers, or large adhesive vinyl stickers for walls. Regardless of size and design, adding a custom sticker to your marketing strategy can create big payoff. Consider the benefits below:

Bumper stickers have high reach

With a high quality, weather-resistant sticker material you can create a custom bumper sticker to go anywhere you go. A well-designed, well-placed bumper sticker that encourages viewers to look up your brand or visit your website will help you increase your reach, and potentially create new business. Just think about how many stickers we see in all sorts of places from companies like Apple.

Stickers help you create custom packaging

You want your brand collateral to stand out, but perhaps you’re working on a tight budget when it comes to packaging solutions. In this case, stickers are a great option to customize your packaging. With custom stickers displaying your logo or brand message, you can decorate standard gift bags, to-go containers, or cardboard boxes. Everything your business sends out the door should contain your strategic messaging or branding. Stickers are a great, economical way to ensure you’re building that brand image.

Encourage others to share your brand

Printing a stack of custom-designed stickers for your business, and leaving them on the counter at your business for people to take, encourages others to spread your brand. Another way to share the stickers would be to include one in everything you ship to a customer. One business who does a great job of sticker marketing is backcountry.com. With every shipment, customers receive a  small white vinyl sticker of their goat logo. I see these little white goat stickers stuck to things everywhere I go, and as soon as I see one, I think of Backcountry.com.

If you need help with branding or sticker creation, contact us today. We’d love to help.