Here’s a question for all the event planners out there: what is the hardest part about organizing an event?

We’ve planned our share of events here at Alexander’s and the most difficult task has always been promotion. Think about it…food can be catered, decorations can be ordered, but promoting your event is entirely up to you.

While there are many creative ways to promote an event, printing t-shirts is a preferred technique because of their unique set of advantages.

Increase attendance

You can use t-shirts to create buzz about your event. Distributing t-shirts before the event can potentially reach your target market more directly. The design and style of your t-shirt (polo, button down, etc.) can help not only create excitement around your brand, it can also set the atmosphere for the event. If the t-shirt will only be distributed at the event make sure you know how many people will be attending (and plan a few extra).

Low Cost

At any promotional event, it is wise to send your visitors away with something to remember you by. A t-shirt is a great, inexpensive solution. T-shirts alone can range from a couple dollars to a couple cents depending on the quality, and our t-shirt printing process keeps labor cost low so you can use your budget to make the rest of your event wonderful.

Secure ROI

Event t-shirts are an investment,but in most cases they give more than they take. T-shirts help promote your brand, and in some cases they have increased web traffic and generated sales leads.

T-shirts have character

The top performing promotional t-shirts don’t look like promotional t-shirts. Simply slapping your logo on a t-shirt is not fun, and will only end up as pajamas or workout clothes.

Design a shirt that represents your brand but also includes stylish graphics or designs. You’ll know you’ve successfully designed a promotional t-shirt when people that don’t know your business want to wear it.

Exceed the scope of your event

Whether your event is a product release, a marketing event or simply a celebration, t-shirts can continue your events mission long after it’s over. Your business will continue to gain interest as your t-shirts are seen around town. Attendance at your next event might double because of your creative t-shirts.

The next time you’re planning an event, contact us at Alexander’s. We can help design and print t-shirts that will keep your customers coming back.