Today we’re sharing an infographic from Wishpond, outlining statistics gathered from 3,000 marketers using social media. Social media can be a daunting marketing approach, especially for marketers who have been in the field for a long time. However, there are effective ways to break through the clutter and mounds of messaging, utilizing social media to market your business. All too often, people assume that posting content regularly will translate into increased sales. That approach might work for a while, but at Alexander’s, we view social media as an integral part of a larger approach. Social media can help you generate marketing data, analyze the market, and build brand awareness.

If you doubt the power of social media, consider some of these statistics:

• 64% of 3,000 leading marketers see lead generation benefits with social media.
• More than half of surveyed marketers with at least one year of social media experience were generating leads with social platforms.
• 69% are using social media to gain marketplace intelligence, while 65% of marketers use social media to develop loyal fans.
• Marketers who invested the most time in social media also gained the most business partnerships over the last year.

If you’re interested in launching a social media campaign for your business, contact us today.