Franchisors, franchisees and suppliers looking to integrate social media strategies and tools into their business plans can join the Utah International Franchise Association Franchise Business Network meeting’s sponsor, Alexander’s, for lunch and a social media seminar.

The quarterly Franchise Business Network meetings offer franchise industry professionals valuable networking opportunities and a chance to discuss issues pertinent to the franchise community.

Meeting attendees will learn social media strategies and explore various social media tools with digital public relations professional, Pete Codella, vice president of marketing and public relations at Alexander’s. Codella’s presentation, “Social Media: Are you a guru yet?” will focus on helping franchise industry professionals listen, publish, engage and measure their businesses’ online communication success.

“Social media noise can be overwhelming,” said Codella, “but there are good reasons to listen to and participate in online discussions, especially in the franchise industry.”

The lunch seminar will show how to:
• Identify the most important keywords and phrases that will make online publishing vastly more searchable and visible
• Monitor what’s being said online for free
• Optimize Facebook, LinkedIn, and Google+ pages for businesses and franchises
• Use YouTube, Twitter and Pinterest for franchises
• Generate and read a Google Analytics Report

The meeting will take place April 9, 2013 from 11:30 am to 1:00 pm at the Hale Center Theatre in Salt Lake City, Utah. Costa Vida is catering lunch.

Those interested in attending the meeting can register at



Alexander's is a full-service print and fulfillment and marketing communication firm in Lindon, Utah.