National social media speaker, Pete Codella, will lead the Aug. 1, 2014 virtual event discussing Google tools to help marketers

The Utah Technology Council will hold its first virtual public relations and communications forum on August 1, 2014 at noon via Google Hangout. The event is one of many peer-to-peer forums held by UTC and aims to teach attendees about the new Google My Business dashboard, as well as 14 other useful Google tools for business.

Digital communications professionals can expect to learn how to maximize their online brand presence and leverage Google resources, including:

• Blogger
• FeedBurner
• Get Your Business Online
• Gmail
• Google+
• Google Analytics
• Google Hangouts
• Google Maps
• Google My Business
• Google Reviews
• Google Search
• Google Think Insights
• Google Trends
• Google Webmaster Tools
• Google XML sitemap plugin for WordPress
• YouTube

“We’re excited to utilize Google’s online Hangout tool to hold our next communications forum,” said Richard R. Nelson, president and CEO of the Utah Technology Council. “We’re confident that the content and structure of this virtual forum will help communications professionals improve their digital PR and marketing skills.”

The Google Hangout Forum will be held on August 1, 2014 from noon to 1:00 p.m. Those interested in participating will need a Gmail account, along with Google Hangout installed on their computers. For more information on how to prepare to participate visit The event is free for UTC members and $15 for non-members. To register for the virtual forum, visit

Following the 40-minute presentation, participants are encouraged to share their own Google experiences and submit questions to be addressed by Pete Codella and/or other participants.

Pete Codella is vice president of marketing and public relations for Alexander’s, UTC members since 1994. Learn more about Pete at

Alexander’s is a proud supporter of the Utah Technology Council, regularly providing print and marketing services.

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