We live in a world dictated by technology and accessibility of information. Consumers and online users want relevant, engaging information and they want it fast. Brands are spending millions to create content and interact with their customers, but too many spend money that yields no measurable results. Before we start a marketing campaign, or offer social media consulting to a client, we always talk about visual media content.
The age old phrase, a picture is worth a thousand words still rings true. While written content can still drive engagement and online interaction, brands utilizing visual content and media on their social media channels drive better communication and marketing campaigns. There’s a good reason for this: 90% of the information transmitted to the brain is visual, and we process it 60,000-times faster than we process text. This information alone tells marketers that visual content should take center stage in their marketing strategy.
Consider Pinterest. This social media platform, driven entirely by visual images and video, is less than 4 years old and has more than 70 million users. According to HubSpot, Pinterest pins drive 25% more sales than it did last year, and they’re likely to see continued growth. Many product-based brands have found that Pinterest is their best social media marketing tool.
But, before you burn your entire marketing budget the creation of stunning ads, think about how you can take simple and easy steps to implement visual content into your current marketing efforts. You might find that something as simple as adding a photo to your next Twitter or Facebook post will drive engagement more than you’d imagined. Consider re-sharing a company video with clever written content to help you gain traction online. Or, maybe it’s time to update your business cards and improve your company signage. Whatever you do, be sure that you’re not just telling your customers or followers what you do. Be sure to show your audience how great you are.
Alexander’s offers everything from communication consulting and social media management to digital and large-format printing. Let us know how we can help you succeed.
