So what’s the deal with white ink printing technology? At Alexander’s we’ve found that most customers are unfamiliar with the creative design possibilities that white ink presents. Until a few years ago, any request to print a light color on a darker hued substrate presented printers with a difficult and relatively expensive process. Printing white on a dark paper is impossible with CMYK alone, so if our clients asked for white text on a black cardstock, we’d either have to use a silk screening process, a vinyl transfer, or maybe even stamp the text, to help them achieve the design they were looking for. As an alternative to expensive printing, designers and customers would create their design with white text on a color background, then print the entire design on white paper or a light substrate. While this was and still is a viable solution, traditional printing doesn’t offer the same vivid look that white ink presents.

Now with the HP Indigo digital presses, Alexander’s can offer an affordable white ink option. Our HP Indigo 5600 allows us to use one click of the mouse to satiate almost any dark substrate with a vivid white ink. For brighter whites or light colors on dark substrates, our machines lay down multiple layers of ink to offer an un-matched brightness and texture for light colors on dark substrates.

So what does this mean for our customers? Printing with white ink enables our designers and our customers to expand their visual communication without using up their print budget. They pay less for high quality digital printing but they still get a print that stands out.

If you’re interested in learning more about white ink printing, contact us today. We can print on a wide variety of substrates, and we even offer white ink printing with variable data.