One of the more popular rumors circulating in the business world today is that print is dead. Since print is a large part of our marketing agency business, we’re obviously not too fond of this dirty little rumor. Lucky for us, print remains one of the most effective marketing mediums – especially when it stands out so much in our digital world – so we’re happy to let successful print marketing campaigns do the talking.

Even if you’re a digital guru, and you enjoy the paperless lifestyle, you shouldn’t overlook print. All too often, people forget that print is so much more than paper. At Alexander’s we print on all kinds of mediums — fabric, wood and even golf balls. In fact, today’s print technology allows you to print on just about anything.

Typically, these specialty printed items fall under the marketing collateral or promotional item category. These items are a valuable tool because they’re meant to be held onto longer than you might hold onto a flier or printed piece of paper. Sure, lots of people think that promo items are just junk, but before you discredit this type of printed piece, consider this: 84% of Americans retain a company’s name when they receive promotional gifts with that company’s logo on it (source: Advertising Specialty Institute). Not only that, promotional items can have a pretty low cost per impression.

So before you dedicate all of your marketing budget to digital efforts, consider keeping printed materials in your marketing mix. Sure, print alone won’t guarantee marketing success. We feel the same way about digital marketing alone. And when it comes right down to it, an effective print strategy can create results that digital efforts simply can’t.

At Alexander’s we specialize in print marketing. If you need help setting up an effective marketing strategy or campaign, let us know.