- June 24, 2012
Anatomy of the project
Summary of things created
- Business Cards
- Table Top Displays
- Books
- Manuals
- Custom Workbooks
- Pass along Cards
- Personalization of Materials
- Product Packaging
Client description
Through training, consulting and principle-based programs, FranklinCovey instills leadership in people and organizations everywhere.
FranklinCovey partnered with Alexander’s to create, “The 5 Choices Program,” which is similar to the program, “7 Habits.” Together we developed the event concept and implemented the promotional and training material production.
Creative solution
FranklinCovey set up a world tour with customized deliverables, which at the time was an unprecedented idea. To begin with, FranklinCovey needed to get the word out about the program and encourage people to sign up. They also wanted each participant to feel valued and personally invited to the seminar. We achieved this goal through direct personalization on all contact and training materials.
Thanks to Alexander’s, all training materials were created and personalized, organized, and sent out to participants without a hitch.
Results
- Foam core iPads (designed to look like a real iPad)
- Branded pens and plastic cards
- Table packets and dry erase boards
- Fliers, tri-fold brochures and participant kits
- Hundreds of bound workbooks
- All items packaged and shipped worldwide to the various seminars
- More than 10,000 satisfied participants
In my experience Alexander’s has always been up to the task. They utilize technology well and even have a network of regional partners they can call upon to supply global events with the right product, helping us reduce shipping costs. Alexander’s not only delivers a quality product, they go out of their way to make sure their clients have what they need, when they need it.
–Sam Bracken, Global Director of Media Publishing, FranklinCovey
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