- July 23, 2012
Anatomy of the project
Summary of things created
- Business Cards
- Frequency Cards
- Price Pads
- Check List Pads
- Hold Pads
- Tags
- Franchisee Online Ordering Portal
Client description
With more than 50 retail stores across the United States, Kid to Kid is a national franchise that is a common sense kind of store for parents who know that while their kids grow quickly, paychecks don’t.
Kid to Kid needed a flexible and easy-to-implement solution that provided their franchisees with customized marketing collateral and operational forms online.
Also, the franchisor needed complete control over branding and customization, while providing a complete set of marketing resources. Kid to Kid needed Alexander’s Divvy solution.
Creative solution
Divvy provides the Kid to Kid franchises with a fully customizable online management console, giving them all the tools they need to help their marketing efforts succeed. It allows their franchisors to offer customized marketing collateral and forms to their employees, franchisees and distributors. From one single location, product templates are customized, proofed, and ordered, providing the franchise outlets with personalized, on-demand products at volume pricing.
Results
- Over 60 products on their customized site
- Personalized materials for each store
- Lower prices
- Higher quality offerings
- Increased business success
- Less headache and worry for the franchisors
The Divvy system provided exactly what we needed: our franchisees easily customize materials online from any computer and they get it right and get it quickly.”
–Scott Sloan, Kid to Kid
view the case study PDF
