Monthly Archives: June 2013

2013 Customer Celebration wrap-up and photos

What's better than a circus-themed party with endless amounts of good food, candy, ice cream, a photo booth, prizes to take home, and hundreds of clients and friends? Well... nothing. We think yesterday's annual customer celebration luncheon went off without a hitch, but it was all made possible because of 'the greatest clients on earth.'…
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How to create the perfect direct mail campaign by Kelly Thompson

Local marketers and businesses are invited to attend an Alexander’s Academy Direct Mail Marketing Workshop taught by Kelly Thompson, print and marketing consultant. The event will take place June 25 from noon to 1:00 p.m. and lunch will be served. Alexander’s is hosting the workshop for free as part of the Alexander’s Academy, a quarterly…
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Pete Codella, VP of Marketing and Public Relations discusses ‘trip editing.’

Last week, our Vice President of Marketing and Public Relations, Pete Codella spoke with KSL News Radio about 'trip editing.' Nowadays, people post photos of breathless vacation destinations and exciting adventures they're having, yet they rarely represent the bad parts of a vacation. Pete spoke with KSL reporters about the interplay between social media and…
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Get your priorities straight: Customers, marketing strategy, tactics

Struggling to create the right marketing strategy that will actually have a lasting effect? We live in a world where communications tools allow us to reach an endless number of potential clients in every location imaginable so the question is, how do we best reach those potential clients? And once we reach them, how do…
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