Monthly Archives: November 2013

Why content marketing really matters [Infographic]

You've probably heard marketers touting the benefits of content marketing, so today we're sharing an infographic with some stats to back up all the hype. We hope that this infographic, created by FatJoe.co.uk, really will help you convince your boss to invest in content marketing. At Alexander's we do quite a bit of our own…
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Alexander’s eco-friendly printing approach: Why we do more than recycle

You know the age old myth that print isn’t eco-friendly. Lots of companies offering online or digital services have launched or supported campaigns encouraging paperless business practices. At Alexander’s we realize there is a more eco-friendly approach to business and it does involve paper. It’s true that digital or online technology can streamline your business…
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Complete your marketing strategy with printed mail pieces

The advent of social media has revolutionized business. Companies and corporations are expected to communicate with their costumers on a more personal level, utilizing social media as part of their marketing and communication strategies. However, being social goes far beyond having a Facebook and Twitter account. If you want your business to become a part…
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A world without Google [Infographic] + personalized URLs

Today we're sharing an infographic from Single Grain that highlights the various elements of Google. Last week, Google rolled out personalized URLs for Google+ Users, giving more incentive to utilize Google's social network. Right now, Google+ is gaining in popularity, but is still highly underutilized. In our opinion, social networkers should be  spending more time…
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