The term "personal brand" has been used quite frequently in recent years. YouTubers, social media marketers, bloggers, and more are establishing their online presence with unique personality and pizzazz. But the truth is, the concept of personal branding has existed for years and while it is easy to see the way people are using digital avenues to leverage their brands, there are many creative ways to do so through print.
What is a personal brand?
A personal brand encompasses everything about what makes you "you". What makes you unique or different? What makes you the same? What are your values? How do you give a handshake, joke, work, play, etc? Your personal brand includes how people perceive you and what people would say when sticking up for you.
How to use print to stand out
In today's competitive world, the way you create a narrative for your personal brand can mean the difference between standing out from the rest of the crowd. Here are 3 things to do to get you started in creating that narrative through print.
1.) Create a logo
Your logo is something that should communicate your core essence and values and is easily recognizable. A good logo can be printed on a variety of things, cards, resumes, t-shirts, etc. Make sure that your logo keeps to two colors so that it can easily be recognized and printed in black and white.
2.) Craft a great business card
One way to get people talking about you is to create a unique business card. Too many business cards fail to reflect personality or capture attention. At Alexander's we believe in creative print. Sometimes you just need to know what's possible and think big. Check out some of the awesome business cards you could make:
3.)Build an awesome resume
Resumes can follow many of the same principles as business cards. Make sure your resume is as easy to digest as possible so that you can capture attention and give prospective employers a quick idea about who you are and what you're capable of. See the example below. And who knows, if you want to make your resume really flashy, you might add varnish or foil to your resume with our new digital printing technology at Alexanders!
If you need help getting started on some personal branding items, contact us below! We're experts in creative print that leaves a lasting impression and we'll get you started on the right foot.