Humans have always been obsessed with gold, silver and other metallic objects. Let’s just take a quick look at our favorite stories, shall we? There’s King Midas, who with a single touch could turn anything to gold. There’s the legend of El Dorado. And what young child hasn’t heard of Jack and the giant beanstalk with the irresistible treasure that awaited him at the top? We hunger after legends that speak of hidden fortune, and there’s never a shortage of sunken pirate treasure tales to grab our attention.
That’s why foil printing was invented because deep down we still hold that fascination with the beauty that comes with all things shiny.
What is Foil Printing?
Foil printing is a style of commercial printing that layers shiny foils in intricate designs on objects in order to draw the attention of the viewer. It originated hundreds of years ago. In the middle ages, monks would overlay gold on text and designs as a way to embellish books and scrolls.
As you can see, despite our new technology, we as humans haven’t changed much. However, our machines have. Instead of assigning a human to painstakingly paint gold on manuscripts as in the olden days, now we can print foil digitally and immediately!
Why use Foil Printing?
Like we said, humans love shiny things. Foil printing capitalizes on this concept and creates visually captivating masterpieces for every occasion. You don’t have to take our word for it. We’ve got studies to prove it. Let’s look at the statistics:
- Packages that incorporated this style of printing were found to increase visual strength by 80 percent.
- One wine company used foil printing on their bottles and found a 70 percent increase in purchase interest from their customers.
- Consumers are 26.7 percent more likely to choose a product using foil stamping over ones with just a plain label.
How much is 70 percent more customer interest worth to you?
How will you use Foil Printing?
Regardless of whether you are the CEO of a company or the world’s greatest mom, we all use paper in some way or another, and we all want our work to be noticed. With our help at Alexander’s, you can transform that boring old packaging label invitation or flyer, into a jaw dropping work of art. Our digital foil machines are capable of printing on sheets with dimensions as large as 20″ x 29″, which means you can print large quantities or large items faster than ever. In other words, you can let both your imagination and your wallet run free.
So, next time you have that presentation or family holiday card to send out, think about using foil printing.
Trust us, you’ll feel golden.
What a great blog and I’m very happy to read this content.