Category Archives: Blog

Print An Eco Friendly Industry

Now, more than ever before, people are concerned about the environment and our carbon footprint. There are a lot of things negatively impacting the world. However, some might be surprised to learn the industry they believe is one of the most harmful, is in fact, quite Eco friendly. Significantly more so than most industries. What…
Read more

REI Says Goodbye Catalog & Hello Magazine

It's no surprise that REI is doing something, so to speak, 'out of the ordinary'. They've been forging their own path since the start of the #optoutside movement; motivating people to spend time outside instead of the crowds of Black Friday shoppers. Bring on the Print [Magazine] REI's newest big move is pulling their mailed…
Read more

Visual Messaging

Humans are visual creatures. We rely heavily on eyesight to collect the majority of data for our brain. In fact, vision makes up 90% of information gathered by the brain. Because humans are visually stimulated 93% of communication is non-verbal. And 65% of the population are visual learners. This correlates with why images and infographics…
Read more

Alexander’s: To 40 Years & Beyond

It's Alexander's 40th birthday this year! It's a time to celebrate 40 years of successes and challenges over the past four decades. As Jeff Alexander has joked, "[it's been] a 40 year overnight success." To commemorate the last four decades, here are a few of the events that helped get Alexander's to where it is…
Read more

Print Books vs Digital Books When Teaching a Child to Read

New research suggests that when it comes to teaching a child to read that children's print books are better than reading a digital book. A recent article from the New York Times highlights several studies pointing to the advantages a printed book provides. Benefits of Children's Print Books The author of the article; Dr. Perri…
Read more

Bringing Home the Bennies

Alexander's takes pride in our work to produce creative, high quality printed products. And to develop creative solutions in print to fulfill our client’s needs.  Each year we enter favorite pieces into award shows, such as the Premier Print Awards through the Printing Industries of America. This year we are ecstatic to be awarded two Bennies,…
Read more

Why Companies like Netflix are Including Print

It's the decade of digital. Because everything is online these days. With the rise of technology, print was predicted to die. Yet here we are almost twenty years into the 21st century, and print is holding its own. In fact, it's a far cry from being obsolete. Many corporate giants, like Amazon and Netflix, are turning…
Read more

A Little Foil Goes a Long Way

With the rise of Etsy shops and customized products, making printed products stand out is more important than ever. Whether it's invitations, notebooks, planners, guest books, business cards, envelopes, or any other printed product; giving it a little extra 'pop' of foil can go a long way. There are two ways to print foil onto designs;…
Read more

Saving Kid’s Art One Book at a Time

  If you have kids you probably know what it's like to plaster the fridge with their drawings. Or decorate Christmas trees with hand made ornaments of paper mache and glitter. There is also a good chance you have a stockpile of their artistic masterpieces in some hidden corner of your closet. Imagine simply taking…
Read more