Foil: is it too good to be true? With as high-quality as great foil looks, it must be expensive and slow, right? Actually, because Alexander’s uses digital technology, printing foil and spot varnish is neither.
Wait–digitally printing physical foil?
That’s right: our MGI JETvarnish and iFoil Press digitally print real foil on books, albums, invitations, signs, and more. And not just in silver, gold, and bronze; but red, blue, and green as well! 
Here are a couple other debunked myths about printing and finishing with foil.
Myth: Foil is Slow
Not with Alexander’s! Our digital press eliminates heavy weight like plates, screens, and dies that slow down other presses. You won’t have to wait days past your deadline to get a quality product. You can even make last-minute changes to your products using digital technology. This means digital foil is great for invitations and other time-sensitive products.
Myth: Foil Needs Expensive Molds or Dies
With digital printing, you need no molds or dies! Other presses raise the price with expensive custom molds, dies, and screens. This is especially pricey for low-quantity orders. When you’re on a deadline, the last thing you need is more expense!
At Alexander’s, designers create settings within the image that tell the printer exactly what to put on your product. Our on-demand technology produces anything from extremely thin lines like in names, to wide and uniform areas. And you’re not limited here, either. Use our variable data capabilities to put individual names, dates, or phrases on the same design. Each creation stands out, perfectly unique.
Myth: Digital Foil Isn’t High-Quality
Not only is digital foil high quality–digital is actually better than regular foil. This myth may come from the misconception that modern digital printing isn’t as high-quality as offset printing. Technology has improved to make this increasingly untrue. It takes a trained eye to tell the difference between most offset prints versus digital prints today. Plus, digital foil has a lower margin of error when being placed on products like book covers that also have been printed digitally.
Myth: Foil is Only Cost-Effective for Long Runs
Digital printing through Alexander’s is just as cost-effective for one product as it is for bulk. Print one foiled book cover or two hundred personalized invitations! No matter the size of your order, give your products a beautiful finish to help them stand out from the crowd.
Don’t let misconceptions about foil slow you down. Our efficient and cost-effective process helps you finish your beautiful print jobs without sacrificing quality. Give your products the chance to shine!
