You see quizzes all over the Internet. Which Disney princess are you? What summer vacation spot suits you best? There’s a quiz for just about everything these days, but quizzes aren’t just a fantastic time-waster, they actually help businesses and brands convert site visitors into leads. Believe it or not, quizzes have potential to be one of your best online marketing pieces, and here are three reasons quizzes can help your online marketing…
1. Quizzes have higher engagement rates
Call-to-actions at the end of a blog post can have an average click-thru rate as low as 1-4%, whereas some successful quizzes can generate conversions more than 4 times that number. Don’t believe us? Consider The New York Times quiz, “How Ya’ll, Youse, and You Guys Talk” that went viral in just 11 days, attracting more visitors and conversions than most of their regular content.
2. Quizzes are easy to create and embed into your site
There are quite a few tools on the Web to help you create marketing quizzes. Simply perform a Google search to seek out the tool that works best for you. At Alexander’s, we’ve used a tool called Qzzr, that allows easy input of information and users can embed a well-designed quiz right into their website.
3. Quizzes help you deliver helpful information
If you’re planning on building a quiz for your business think about the kind of information your target audience wants. Say you’re an ecommerce clothing retail site. Creating a quiz that helps your prospects narrow down what type of shoe style they should purchase, is a quick and helpful way for them to make a well-informed purchase. You ask them 5 short questions about style preferences, and generate a purchase option to lead them through buying shoes on your website. This process of building a short 5-10 question quiz that collects information about preferences, and provides helpful product suggestions and purchase recommendations to your site visitors can create a quick and easy road to buying for your customers.
For a better idea of how an online marketing quiz works, take a look at some of Qzzr’s more popular quizzes to generate ideas for your own website or business. If you could use a little help with online marketing and strategy, please let us know. We’re happy to help.
