Customer service is a huge driving force in the business world, so this Valentine’s Day why not show your customers a little love? You don’t have to spend a lot of money to express appreciation, but you should take advantage of this special holiday to show appreciation to your customers.

1. A quick email valentine

Use MailChimp, or another online email tool to design something catchy. Your email can be as simple as, “We wanted to let our customers know we love them. Happy Valentine’s Day.” A short message like this is a reminder to your customers that you’re thinking about them.

2. Discounts and rebates

Let’s face it, customers love discounts. Whether you send them a discount code in an email or advertise the discount in-store, discounts show your appreciation and drive people to purchase your products or services. If you really want to drive people to your store, offer in-store rebates on certain products, available only on Valentine’s Day.

3. Gift cards

If your customer base is more condensed, you may want to splurge a little and deliver gifts cards to Starbucks or local restaurants, accompanied by a handwritten note.

4. In-store treats

If you’re selling products from a store front, why not stock your front counter with treats, or give away cookies to everyone who makes a purchase? You’ll be surprised at how meaningful a small gesture like this is to your customers.

5. Offer fun Valentine’s content

If you’re working on a tight budget, offer free downloadable Valentines greetings on your blog, or simply post a Valentine message on your social media channels. Customers want to see that you’re real and relevant, and seeing you celebrate holidays adds a personal touch to your brand messaging.

Have a wonderful Valentine’s Day!