Today we’re sharing an infographic from Marketo, comparing content marketing with traditional advertising. These days, content marketing can be a crucial factor in lead generation and lead nurturing. Studies have found that content marketing budgets are growing as a result of the effectiveness of blogging, article posting, e-newsletters, case studies, social media engagement, and many other content marketing tactics and approaches.

Take a look at the infographic below to find out more about content marketing, and how to use it.

Have a great weekend.