Have you heard someone mention that they like reading books for the smell? Or the texture of the pages? It’s funny how we categorize print as a strictly visual medium when in fact there is much more to it than just ink on paper.
Print is useful for businesses because it helps their advertising and marketing form connections with their audience. Connections that digital advertising cannot develop. These connections help customers and potential customers recall your messaging and form emotional bonds to the marketing piece.
Smell
The crisp scent of a new book sends a rush of excitement throughout our bodies. The musk of an old novel invites nostalgia. Magazines, newspapers, catalogs; they all have a distinct smell, and those smells link to our memories and form emotional connections.
Some companies have even developed scented ink to help complete the experience.
Imagine opening up a magazine and seeing an ad for orange juice, but also smelling the fresh oranges. You’d start developing a thirst; a thirst that only orange juice could quench.
Sight
Effective print advertising doesn’t only hinge on the power of the right words; sometimes the right colors speak louder than words.
Engaging print advertising is done in color.
From the infographic above we can see the following: red is closely related to excitement; blue is used to display trust and confidence; yellow promotes happiness and optimism; green is for health and growth.
Touch
If you want your advertising to memorable, get it into your audiences hands! Studies show that tangible advertising helps assist memory and recall.
Innovative advertisers have begun designing unique textures for their ads, and have even developed thermal wraps to assist their messaging.
Appealing to the senses is a power that only print possesses. Get creative with your advertising and marketing. Contact us today and let us help you create a unique experience that your audience won’t forget. We may not have scented ink but we can help you with vibrant color and tactile paper options. Want to see what we can do? Just drop by our office in Lindon and we will take you on a free tour of our facility.
