If you haven’t experienced soft touch yet, you will want to not only experience it for yourself but implement it in your marketing materials after reading this. It gives your marketing collateral a unique feeling, and provides an experience for your audience that they will always remember.
What is Soft Touch?
Soft Touch is a coating application that adds a velvet-like or rubbery feeling to paper. The coating protects the paper from scuff marks and is fingerprint resistant. It not only softens the look of the printed material, but adds a luxurious emphasis to your message.
Alexander’s is the perfect place for you to order your marketing collateral featuring soft touch! Other printers can add a similar affect to paper, but the process adds weight and thickness, and is more costly and time consuming.
Why do I need it?
Soft Touch emphasizes your message in a unique and luxurious manner. Your audience will visually see the soft look of your printed material, and will automatically reach to touch the velvety and rubbery coating. This not only differentiates your brand or company, but it provides your audience with a memory of unique tangibility that no one can match.
According to researchers, the science behind touch marketing is simple: touch increases confidence and response.
What can I use it for?
Soft Touch can be applied to all types of marketing materials, including:
- Business Cards
- Brochures
- Stationary
- Folders
- Invitations
- Custom Journals – the custom journal on the left below features soft touch, and iFoil and Varnish from our MGI JETVarnish 3D Press.
If you haven’t already considered applying a soft touch coating to your businesses marketing collateral, consider it now! Soft Touch adds a distinct richness to your brand that your audience can not forget.
If you have questions about the Soft Touch coating, it’s use on your marketing materials, or if you want to make an order, fill out the contact form below. We would love to help!
