Lately we’ve been creating quite a few point of purchase, or POP displays for our clients, which makes walking through our large format print department pretty fun. These types of displays are used for promoting events, or communicating unique offers and products to customers.
In my mind, large format print is one of the most creative arenas of our print plant. In large format printing we do everything from printing and assembling models of old buildings, to vehicle wraps. Still, the standees and the POP displays that we send out get pretty creative, and they remain a popular item with our clients. Here’s why…
Standee displays are dramatic and eye-catching
When we say point of purchase, that doesn’t mean your display has to be product focused, nor does it have to display the product you’re trying to sell. You’re not limited to placing your display standee at the end of your grocery store aisle either.
These displays are your chance to think outside the box. Don’t just go for the standard rectangular shaped sign. Incorporate odd shapes and colorful images. Consider where you can place the standee to create the most drama, and design your display to fit that specific area.
With Alexander’s I-Cut machine, we can create and cut out any shape, so in the end, your final product isn’t just a standee, it’s a custom made work of art.
Standees can be made using a variety of different materials
You can match your material to fit your design, instead of matching the design to fit print capabilities. The material you select will all depend on what you want to use it for, but really, with standees and displays you have lots of options.
Sometimes we get people who want a 3D sign to place in front of their booth at a trade show. In that case we might use falconboard or foamcore.
In most cases we’ll use coroplast, a corrugated plastic material that holds up well, but also allows for bending and is easy to cut. Coroplast standees are a great option for those who want to use their display outside.
We can provide a material that fits all your creative and logistical needs.
Standee displays have the potential for big payoff
Ordering a large banner or a flat-card easel may be less expensive than a standee, but you have to ask yourself if a banner or easel will do the job? How often do you walk by signage without even reading it?
A standee takes up more room and demands attention, and if designed well, can make a lasting impression that really boosts your efforts.
Want to learn more?
For more ideas for your POP display, see our Pinterest board here.
If you’re interested in creating or ordering point-of-purchase (POP) displays or 3D standees for your business, please contact us.
We’d love to help meet any of your large format printing needs.