Business cards have many benefits. But, in order for a business card to work for you and your business, it must include all important information.
On the Front:
- Contact Information – Regardless of what kind of work you do, your name, email, and phone number should all be clearly displayed on your business card in a font that’s easy to read. The primary point of a business card is to let people contact you and learn more about your business. If there’s missing information, or the information is difficult to read, new clients won’t be able to contact you.
- Social Media – Include social media information so people can learn more about you, your business, and what you represent. Make sure your brand and purpose are clear across all avenues of social media included on your business card.
- Brief Description – Or a mission statement. In one sentence, or as a small list, briefly describe what your purpose is, what you’re good at, or what makes you stand out from other people in your same area of business. Show your potential new clients that you are unique and right for them.
- Logo – If you have a logo for your business already, include it on your business card so that it appears professionally branded. If you do not have a logo, it’s not necessary to add one on. Most importantly, don’t include a sloppy logo. Business cards should create a professional impression.
- Design – Keep in mind that the design of your business card should reflect your business. Photographers could include a photo from their portfolio. Illustrators might include some fun designs. For non-artistic fields of business, a simple design looks clean, crisp, and professional. For more ideas of what might work best for your business card, check out our Business Card board on Pinterest.
On the Back:
- Design Elements – For some business card designs, the back is a great place to carry over information or give more details. Consider your design, and whether it needs elements on the back. Avoid including too much on a business card, otherwise it could look cramped, crowded, and overwhelming.
- Second Language – If you often work with people from two separate languages, consider including the same information as on the front, on the back but in a second language. This will make your business card versatile and accessible to all of your clients.
- Leave Blank – Is this a waste of space? Not at all! The back of a business card is great place for potential clients to take notes about details from your conversation, whether it was about sizing something, pricing something, or learning something new. Be sure to carry a pen with you so that if I client needs one, they can mark additional information that they find beneficial.
- Substrate – What sort of material best represents your brand identity? Do you need parchment thick paper? Plastic? Metal? Wood? Though business cards are most commonly found on heavy papers, there are many options available. Select the one that best represents your business. A nice business card is worth the investment. The nicer the card, the less likely people will be to throw them out.
- Shape – Traditionally, Business cards are 3.5 X 2 inches. However, unique shapes can draw attention. Depending on our brand, you may want to select a different shape. Though business cards should be kept small so they are easily portable, incredible, creative things can still be done.
If you need inspiration for your next business card design, contact us. We’ll help you find and create a design that fulfills your needs.