When you're running an Etsy wedding shop or other online wedding business, your printing partner should represent your business's full potential - creating invitations, wedding books or other printed wedding collateral. Below are a few elements to consider when looking for a print partner you can trust.
Specialty Print Finishes
Design embellishments and print finish capabilities specifically - digital foil and spot varnish are becoming a must have for every Etsy wedding shop or online wedding products store. Adding foil or varnish to a product enhances your designs. Popular finishes like gold foil or silver foil look fantastic on wedding books and invitations alike. Foil on a wedding product helps it stand out from the others so your customers feel extra-special on their special day.
Introducing these print finish elements utilizes touch marketing, a technique to help recipients feel more attached to your product and remember important details like dates. That's essential for time-sensitive products like weddings!
On-Site Printing = Speed
Does your printer do everything on-site or do they have to contract services from several locations? Finding a printer that has full onsite capabilities speeds up turn times and decreases the chances of mistakes that can happen when communicating with multiple suppliers. Getting quality products on time to your customers is essential for your business. Printing everything on-site results in fewer delays and fewer steps to finishing your order and shipping it to your customers.
When preparing your products gets busy, a reliable print partner should be able to take care of one of the most time-consuming details of printing invitations and envelopes: Names! Your printer should be able to automate this essential step using variable data so that you don't have to send individual designs for every recipient. You should only need to provide the address file and the printer should take it from there.
Wide Variety of Wedding Print Products
A print partner should have a full range of equipment capable of producing a wide varied of wedding print products such as:
- Invitation belly bands
- Save the date cards
- Guest and wedding books
- Photo books
- Vow books
- Seating cards
Looking for an Etsy printing partner? Or, are you a wedding business looking for a white label printer? Alexander's is heavily involved in the custom wedding business and has wholesale pricing for businesses of any size. If you can dream it, we can print it. Get in contact with an Alexander's representative or learn more about our print-on-demand capabilities on Alexanders.com.