Is print really dead? That’s the question a lot of people ask when they are considering print marketing. The answer: NO. In fact, print is thriving in today’s digital world. There are several reasons as to why print marketing works in a world full of Facebook posts and Twitter talk, but we have narrowed down the most important reasons for you below.
Print Reaches Your Target Audience.
In the digital media world, marketers are targeting a broad audience. With print marketing, your target audience is narrowed. It is true that online advertising can reach a larger number of people, but reach and engagement are two very different things. With the vast number of social media users it is easy to achieve a high reach, but transferring clicks into sales is more than writing a Facebook post. With a target-specific marketing strategy, converting clicks into customers is more likely.
Bottom line: Print marketing is more likely to reach your target audience and call them to action.
People are Overwhelmed with Digital Media.
People today are bombarded with digital media. Having it accessible in their back pocket at all times is both a blessing and a curse for marketing specialists. It is easy for people to access digital media, but it also easy for people to become desensitized to digital media. Emails, posts, Tweets, and pictures alike are cluttering up our phones and we are becoming numb to digital and social media. This is why a well-designed and creative print ad is able to grab attention and motivate people to act.
Bottom line: Print marketing stands out among digital media.
Print Marketing Makes Impressions
Research has determined that print ads are more likely to make an impression on people than ads in digital media, and that impression is a positive one. This is because people engage with and feel more connected to print.
Print also maintains and builds brand consistency. A study by McPfeters & Company, Conde Nast and CBS Vision revealed that print ads builds more brand awareness than other mediums.
Bottom Line: Print marketing leaves a lasting impression for people to remember.
Are you ready to create an awesome piece of print marketing yet? If not, try reading this post about why and how print is still relevant. If you are ready to dive into the everlasting world of print media, let us help you! Call our office or fill out the contact form below. Talk to you soon!
