Humans are visual creatures. We rely heavily on eyesight to collect the majority of data for our brain. In fact, vision makes up 90% of information gathered by the brain. Because humans are visually stimulated 93% of communication is non-verbal. And 65% of the population are visual learners. This correlates with why images and infographics are shared more often than text only posts on social media sites.
Don’t Forget the Visual
Consequently, when creating a marketing message taking visuals into consideration is vital. Every image and color holds meaning. In fact, color impressions make up 60% of whether an audience will accept or reject a message. Consider the chart below based on the psychology of color. Do your brand’s colors match your company’s values and branding? What’s the non-verbal message you’re sending your audience?
When it comes to marketing messages, appearance really is everything.
For more on sensory marketing check out these articles:
Successful Sticker Campaigns
Engage with Paper—Touch Marketing
