Print media is more than the newspaper. It is more than the magazine stand you peruse through at the grocery store. It is even more than the billboard you glanced at on the freeway on your way into work this morning. Print media is the chance to make an everlasting impression on your employees and your customers. Learn here how you can use print media to your advantage.
Print Media is Everywhere
If someone were to ask you what your opinion was of print media, what would you say? You would probably say it's on the decline - regardless of the fact that the tissue box on your desk and calendar on your wall are staring back at you, as if trying to get you to see them. These items are in fact print media even though we don't associate them - or company-branded pens, employee manuals, even business cards - with print media.
Contrary to popular belief, print is not dead and it definitely isn't dying. So why does everyone believe it's on the plank ready to be pushed off and devoured by sharks?
It has to do with psychology. Surprise, surprise! We as people rely on our environments to make sense of the world around us. The things we see on a continual basis help us to determine what our future is going to look like. If something is not under our nose as much as it once was, our brains translate that as if it is diminishing from our environment.
When you think of print media what comes to mind? I'd be confident to guess that books, magazines and newspapers flashed into your mind. The increasing digital world has pushed some of these items into virtual space, by way of e-books and online subscriptions. Since these select items associated with print media are slowly becoming digital media, people assume that print is dying.
In reality, however, print is alive more than ever. Look around you! What do you see?
The Never Ending List of Print Media:
- Outdoor Signage
- Road Signs
- Directional Signs
- Direct Mail
- Restaurant Menus
- Fast Food Wide Format Menus (indoor and outdoor)
- Marketing Collateral
- Notepads, etc
- Product Packaging
- Apparel Price Tags
- Vehicle Wraps
- Window Graphics
- Shirt Printing
- Silk Screen
- Digital Printing
- And MORE!
Give Your Business an Edge
Does your company need to update it's outdoor or indoor signage? Do your employees have unique and memorable customized business cards? Would your business benefit from a targeted and differentiated direct mail campaign? Is it time to update your vehicle's wrap?
Whatever you need help with, Alexander's is your contact. From elevating product packaging to maximizing your marketing with spot varnish or foil, we can help you use print media to your advantage.
Need help thinking of ideas or have one in mind already? Call our office at 801-224-8666 or fill out the contact form below to get started on elevating your business in your employee's and customer's minds.