If you’re not using direct mail for your campaigns, you’re missing out! Direct mail has a large ROI, and recipients of all ages–even Millennials–love it! If you are using direct mail, but you feel that it needs some enhancement to be even more effective, Alexander’s has been improving direct mail campaigns for years! Here are our tips for improving your mail pieces.
Improving Direct Mail:
1. Heavier Weight Paper
Giving your paper a heavier weight immediately increases the quality of your piece. And quality is vital on direct mail pieces. Print marketing is all about sense, after all. If you skimp on this, you might lose out on potential business.
Related: Why Direct Mail Makes the Most “Sense”
If the piece you’re creating is for a high-end product or business, heavy weight paper and texture is essential. Your direct mail piece must convey luxury, which lends credibility to the idea that the product is, too.
2. Shape
It’s easy to go with a typical postcard shape and style for a direct mail piece. It’s low-effort and easy to duplicate. However, that’s also one of its drawbacks. Going with a static shape can grow stale with your customer base. If they receive a lot of direct mail, they might miss yours among the others.
Try creating direct mail pieces that you can unfold to view more information. Interaction with the piece increases engagement and memory, which translates into increased customer loyalty and sales. Plus, with a fold, you can use more information on only one piece!
Related: 3 Paper Folding Techniques to Make Your Marketing Collateral Pop
3. Personalization
Your clients and customers like to feel important. Everyone does! You can use that with your direct mail to make a stronger connection and build trust between them and your company.
Related: Why Personalized Direct Mail Campaigns Matter
Using variable data technology, Alexander’s can put addresses, names, appointment dates, and even personalized messages on individual mail pieces. And we can do it without hassle! This makes it easier to send mail with a better, more personal message–which will get you a better response from your clients.
Curious about how Alexander’s can help you enhance your direct mail pieces? Want us to help you automate and ship them? Just fill out the contact form below! You’ll find there’s nothing we can’t do with a direct mail piece.
